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PAY-PER-CLICK

LOCAL ONLINE MARKETING

SEARCH OPTIMIZATION

CREATIVE SOLUTIONS

PAY-PER-CLICK (PPC)

Pay Per Click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

 

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. 

Search Engine Optimization is, as the name implies, the optimization of a website for the search engines. This involves making a website search engine “friendly”, using proper linking techniques to aid the spiders in determining your site’s relevance and optimizing offsite strategy for affecting natural placement.

Search engines use what are known as “spiders” which “crawl” the web collecting information about each website it visits. Making a website search engine friendly really means making it friendly for the spiders that crawl your site. This requires an in-depth understanding of how spiders work, allowing you to code your webpage in such a way that spiders don’t get confused about what your webpage is about.

At WebCon Media, our SEO experts are experienced, passionate “gurus”. They regularly attend search engine shows nationwide, subscribe to industry publications, and cultivate relationships with search engine “insiders” to maintain the solid and current understanding of search engines and optimization techniques necessary in an ever changing industry.

 

The internet is a big place, and that can be intimidating for businesses that cater only to a local market. Many local businesses don’t think there is anything to gain from internet marketing.

But the truth is that millions of internet searches are conducted every day by consumers looking for local businesses. There is still a huge group of people out there that use the internet for research, but don’t trust it enough to make a purchase. Those people will be looking for local solutions to fulfill their needs. Furthermore, as great as technology is these days, you still can’t get a cavity filled or try on cosmetic samplers over the internet.

With WebCon Media, local internet marketing is a breeze! Thanks to our team of local-search experts, we are able to regionally target your internet advertising so you won’t be wasting money trying to sell to people in India.

People in your town are searching right now for your services. Make sure you’re not missing out on the potential to get their business.